The River Cruise Day at Seatrade Cruise Europe in Hamburg brought together the heart of the European river cruise industry.
✅ Key Takeaways:
• The river cruise sector is growing steadily, with strong demand across markets.
• We’re seeing a wave of new, sustainable and green ships entering the waterways—innovation is steering the future.
• To support this growth, infrastructure development is essential, from ports to docking facilities.
• And above all: open communication between all players in the sector—including local governments—is critical to ensure alignment, sustainability, and shared success.
• Oversaturation of rivers and locations are not an issue at all if all players are open to connect and collaboration.
Our members Kim Donkers, Victor Straubhaar, Nicole Roesch, Sonja Vock and Andreas Ernst joined the panel discussions and shared their insights on stage. Contributions Of River Cruise Europe members helped spotlight both the opportunities and the challenges we face.
This event was a true co-creation with our partner IG RiverCruise. Together, we designed the program and curated speaker panels that reflected the diversity and depth of our industry. It was really a pleasure to work with Sascha Gill and Daniel Buchmueller.
River Cruise Day was more than an event—it was a reflection of our collective ambition and collaboration. Let’s keep the dialogue going!